During the long Bee Hive promotion, St.
Lawrence Starch Company offered photos, rings, tie clips, dress pins,
team shields and "Who's Who" books. In addition, there were
also player photos printed on the top of syrup tin lids, but they're not
One could send for
either a "Dave Keon Hockey" or "Canadian Champion
Figure" skate sharpener. Simply mail in one collar token,
label or package top from any of the company products, plus $1.25
(sharpener regularly cost $1.98).
A 12 or 40 oz. drip
cut syrup jug was available. Just send .50 cents and four 5 lb. labels
for the 12 oz. jug OR send $1.00 and ten 5 lb. labels for the 40
oz. jug. It was very popular back in the early days of hockey to pour Bee
Hive Corn Syrup over breakfast cereal, just like Syl Apps Sr. is doing here.