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Bee Hive
Hockey Photos
Company
Stationary
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An off-beat pastime of some Bee Hive enthusiasts comes in the collecting of
company correspondence (letters) with "St. Lawrence Starch"
letterhead appearing on the paper.
What follows are 3
samples of this company stationary, accompanied with the
"translated" text.
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St. Lawrence Starch Company Ltd.
Letterhead
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1949
"Redemption"
letter
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This
"Redemption" letter
from 1949 reads:
Dear Hockey Fan: The labels you recently sent us for hockey pictures
are backs and part which are not acceptable - and as you have
apparently misunderstood the offer we are giving you complete
information below:
We will send you one full length individual picture of any player of
the Toronto Maple Leafs, Montreal Canadiens, and favourites on all the
other teams for
2 tops from a 2-lb. tin of BEE HIVE SYRUP - or -
2 Starch labels from: Durham Corn Starch, Ivory Gloss Laundry Starch,
Akron Gloss Laundry Starch, Ivorine Cold Water Starch - or -
2 pictures for each 5 lb. BEE HIVE SYRUP label - or -
3 pictures for each 10 lb. BEE HIVE SYRUP label.
Enclose necessary labels, write thereon the name of the players you
want and your address and mail to:
St. Lawrence Starch Company Limited, PORT CREDIT, Ont.
Instead of whole labels we suggest you send:
5 lb. and 10 lb. BEE HIVE SYRUP - the "Bee Hive" registered
trade mark.
DURHAM CORN STARCH - the the top flap of the package, the part that
you open.
IVORY LAUNDRY STARCH - the front panel with the illustration of a lump
of starch.
AKRON LAUNDRY STARCH - the front panel.
IVORINE COLD WATER STARCH - the front panel with the illustration of
the elephant.
but please note: Only front panels of labels will be eligible for
pictures. Yours truly, ST. LAWRENCE STARCH COMPANY LIMITED.
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This
"End of Redemption" letter
from 1967 reads:
HOCKEY PICTURE OFFER DISCONTINUED
After 34 years we are obliged to discontinue distribution of N.H.L.
hockey player pictures.
It is not without some regret that we take this step, having over the
years supplied millions of these pictures to hockey fans across
Canada, but steadily rising costs have brought us to the point of no
return. Fees for picture rights demanded by the N.H.L. clubs have gone
out of all reason; clerical wages and salaries are much higher, cost
of producing the pictures themselves and the envelopes has increased
and, finally, postage has increased by 25%.
Decision as to whether we would continue or discontinue has been
delayed through negotiations with the N.H.L. clubs but, as they seem
adamant in what they ask for fees, which we just cannot afford, we
conclude that there is nothing for us to do but to terminate the
offer.
Thank you for your past interest and we sincerely hope you will
continue to select St. Lawrence brands when you come to purchase corn
starch, corn syrup, corn oil, laundry starch and baby powder.
ST. LAWRENCE STARCH COMPANY LIMITED,
Port Credit, Ontario - Manufacturers of
Bee Hive Golden Corn Syrup, St. Lawrence Corn Oil, Durham Corn Starch,
Ivory Laundry Starch,
SLS Baby Powder.
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1967
"End of Redemption"
letter
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1978
"Follow Up"
letter
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This
"Follow Up" letter
from 1978 reads:
Dear Mr...Further to our discussion last week, I talked to Mr. R.
Hamilton and he confirmed what I suspected, that we have no pictures
remaining at all. We do not even have a list of those issued.
I am sorry to disappoint you this way. Thank you for your inquiry.
Sincerely, ST. LAWRENCE STARCH COMPANY LIMITED
Jerry Mendek
Personnel Manager
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